Bluetooth v4.0 With Added Labels and Confusion

Wall Street Journal (blog) - Nick Clayton - 26 Oct, 2011
For many technology standards there are conflicts between backwards compatibility and making the best use of the latest products. At other times speed and consumption are mutually exclusive. What the user needs to know is which items ...

Bluetooth SIG introduces Smart mark for Bluetooth 4.0

Inquirer - Dave Neal - 26 Oct, 2011
WIRELESS WONDER, The Bluetooth Special Interest Group has come up with two names to signify what devices support Bluetooth version 4.0, Bluetooth Smart and Bluetooth Smart Ready. Whether that is any better than Bluetooth 4, ...

IPhone 4S first for low-power Bluetooth

Stuff.co.nz - 26 Oct, 2011
The iPhone 4S has a little-heralded feature that makes it unique among phones, at least for a while: It can talk to a new class of wireless devices, such as watches and heart-rate monitors. The phone, which went on sale in the US on October 14, ...

Bluetooth 4.0 Becomes 'Smart': What It Means For You

PCWorld (blog) - Daniel Ionescu - ‎Oct 25, 2011‎
Bluetooth 4.0, which can be found inside the iPhone 4S and the latest MacBook Air and Mac Mini, is being rebranded by the group that controls the technology. The Bluetooth Special Interest Group announced ...

IPhone 4S first phone for low-power Bluetooth

The Associated Press - ‎Oct 24, 2011‎
NEW YORK (AP) â€" The iPhone 4S has a little-heralded feature that makes it unique among phones, at least for a while: It can talk to a new class of wireless devices, such as watches and heart-rate monitors. The phone, which went on sale Oct. 14, ...

Bluetooth SIG Extends Bluetooth Brand, Introduces Bluetooth Smart Marks

MarketWatch (press release) - ‎Oct 24, 2011‎
KIRKLAND, Wash., Oct 24, 2011 (BUSINESS WIRE) -- The Bluetooth Special Interest Group (SIG) announced two new brand extensions to its globally recognized logo today in an effort to create consumer awareness around compatibility for new devices ...

Bluetooth smartens up in low-energy makeover

Register - Bill Ray - ‎Oct 24, 2011‎
The Bluetooth SIG has announced two new logos, aimed at pushing Bluetooth Low Energy without the clunky moniker. Bluetooth devices able to communicate with the latest sensors and low-power devices will be branded ...

The iPhone 4S Is the First Bluetooth 4.0 Phone

PC Magazine - Peter Pachal - ‎Oct 24, 2011‎
Among the many novel technological features of the iPhone 4S like Siri and the A5 processor, one that's gotten little attention is that it's the first cell phone to feature Bluetooth 4.0, which makes the iPhone compatible with a whole ...

The secret payload of the iPhone 4S: Bluetooth 4.0

GigaOm - Darrell Etherington - 26 Oct, 2011
People paid a lot of attention to two new features that arrived in the iPhone 4S: The much-improved camera, and Siri, the new voice-powered digital assistant. But the 4S also snuck in another ...

iPhone 4S: Bluetooth 4.0 advantage

Northern Voices Online - 26 Oct, 2011
iPhone 4S became popular for its amazing voice assistance app Siri. But another amazing spec of the smartphone that was drowned out among all the hoopla over Siri was the Bluetooth 4.0. Along with Motorola Droid Razr, iPhone 4S happens to be the first ...

iPhone 4S Supports Bluetooth 4: So What?

iPhone FAQ - 26 Oct, 2011
Yes, the iPhone 4S is Bluetooth Smart Ready, but what exactly does that mean? It may be the first smartphone to support the new Bluetooth 4 wireless standard, however many consumers are in the dark about its improvements and benefits. ...

Bluetooth 4.0 gets rebranded Bluetooth Smart Ready

SlashGear - 26 Oct, 2011
The Bluetooth Special Interest Group has decided to rebrand its new Bluetooth 4.0 standard, which has recently launched on the iPhone 4S and has been available on the latest Mac Mini and MacBook Air. The new naming scheme adds the categories Bluetooth ...

Bluetooth Special Interest Group Unveils Two New Trademarks to Raise Consumer ...

ITProPortal - Erica Thinesen - 26 Oct, 2011
The Bluetooth Special Interest Group has announced two new brand monikers to enhance consumer awareness for new Bluetooth 4.0 technology. The group unveiled the Bluetooth Smart Ready trademark and the Bluetooth Smart trademark to market the capability ...

iPhone 4S and Macs Are Low-Energy "Bluetooth Smart" Products

Cult of Mac - Alex Heath - 26 Oct, 2011
During the initial iPhone 4S buzz we told you that Apple's newest smartphone is among a class of new devices with Bluetooth 4.0. Apple's most recent MacBook Airs and Mac minis also sport the technology. ...

Bluetooth Rebranding Recognizes 'Smart' Technology

TMC Net - Erin Harrison - 26 Oct, 2011
The Bluetooth is officially “smart.” And to show off its new status, the Kirkland, Wash.-based company is rebranding itself based on the new technology that can be found in many devices today ...

Apple's iPhone 4S, Mac mini & MacBook Air are 'Bluetooth Smart Ready'

Apple Insider - 26 Oct, 2011
By AppleInsider Staff Apple's latest products, including the iPhone 4S and updated Mac mini and MacBook Air, are among a group of low-power Bluetooth devices now branded as "Bluetooth Smart Ready." Bluetooth Smart is a new brand extension given by the ...

Bluetooth 4.0 Rebranded as Bluetooth Smart as it Heads for Broad Adoption

Gotta Be Mobile - 26 Oct, 2011
Bluetooth 4.0 will now be designated as Bluetooth Smart with devices getting tagged as Bluetooth Smart or Bluetooth Smart Ready, depending on if they're sensor/input devices or computing devices, respectively. For example, your BT 4.0-equipped ...

Bluetooth Smart announced, iPhone 4S is ready

tuaw.com - Kelly Hodgkins - 26 Oct, 2011
Lost in the hype about Siri is the fact that the iPhone 4S is the first available smartphone to support the Bluetooth 4.0 standard. Announced in early 2010, Bluetooth 4.0 focuses on low-energy, sensor-filled ...

iPhone 4S Supports Bluetooth 4.0, Now known as Bluetooth Smart

iSource - Alex Jordan - 26 Oct, 2011
Here's a fact that I didn't know, and you may not either- The iPhone 4S is the world's first phone to ship with Bluetooth 4.0 support, which is now being promoted as “Bluetooth Smart” by the Bluetooth Special Interest Group. ...

Bluetooth SIG Announces A Lot Of Weird Branding For 4.0-Compatible Devices

TechCrunch - ‎Oct 25, 2011‎
Biggs is the editor of TechCrunch Gadgets. Biggs has written for the New York Times, InSync, USA Weekend, Popular Mechanics, Popular Science, Money and a number of other outlets on technology and wristwatches. He is the former editor-in-chief of ...

The Christening of Bluetooth v4.0

electronicsfeed.com - ‎Oct 25, 2011‎
Born in June 2010, Bluetooth 4.0 (the version that included low energy functionality), has been Christened and will in future be known as Bluetooth Smart (for sensor type devices, such as heart rate monitors) and Bluetooth Smart Ready (for hub type ...

Bluetooth 4.0 low energy gets a new name: Bluetooth Smart [iPhone 4S already ...

IntoMobile - Stefan Constantinescu - ‎Oct 25, 2011‎
The Bluetooth Special Interest Group, more commonly known as the Bluetooth SIG, announced way back in April 2010 that the Bluetooth 4.0 specification is “ready to roll” and that it'll start appearing in devices by the end of that year. ...

Bluetooth 4.0 to be re-named Bluetooth Smart Ready and Smart

Gadget Helpline (blog) - ‎Oct 25, 2011‎
Today, the Bluetooth SIG (Special Interest Group), who govern the use of Bluetooth and manage the specification have today announced two new brand extensions to its globally recognised logo, which the SIG are hoping will create awareness around ...

Bluetooth SIG Re-brands Bluetooth 4.0 To Bluetooth Smart Ready

Geeky gadgets - Julian Horsey - ‎Oct 25, 2011‎
The Bluetooth Special Interest Group (SIG) has today announced two new brand extensions to its globally recognised logo today in an effort to create consumer awareness around compatibility for new devices implementing Bluetooth version 4.0. ...

Bluetooth SIG extends brand

Telecompaper (subscription) - ‎Oct 25, 2011‎
The Bluetooth Special Interest Group (SIG) has announced two new brand extensions to its logo to create consumer awareness around compatibility for new devices implementing Bluetooth v4.0 â€" the Bluetooth Smart Ready trademark and the Bluetooth Smart ...

Bluetooth introduces 'Smart' branding for low-power devices

The Fonecast - ‎Oct 25, 2011‎
The Bluetooth Special Interest Group is adding two new brand extensions to its logo: the Bluetooth Smart Ready trademark and the Bluetooth Smart trademark. Both refer to compatibility with version 4.0 of Bluetooth, which supports low-power peripherals. ...

Bluetooth 4.0 Poised to Make Devices Smarter

TechnoBuffalo - Brandon Russell - ‎Oct 24, 2011‎
Something that largely flew under the radar amid the iPhone 4S media frenzy was the fact that the device's Bluetooth capabilities took a huge leap forward, moving from Bluetooth 2.1 to ...

iPhone 4S a 'Bluetooth Smart Ready' device as Bluetooth 4.0 gets rebranded

9 to 5 Mac - ‎Oct 24, 2011‎
The Bluetooth Special Interest Group (SIG) has announced in a press release (via MacRumors) that 'Bluetooth 4.0′ will now be branded as “Bluetooth Smart Ready” and “Bluetooth Smart” to create “awareness around compatibility for new devices” (such as ...

Bluetooth 4.0 Becomes 'Bluetooth Smart' as iPhone 4S Creates New Opportunities

Mac Rumors - Eric Slivka - ‎Oct 24, 2011‎
Following the debut of the iPhone 4S as the first phone to support the Bluetooth 4.0 standard, the Bluetooth Special Interest Group (SIG) has begun promoting the technology under the new "Bluetooth Smart" marketing term. In a press release issued today ...

Bluetooth Group Finalizes Logos To ID 4.0 Devices

Twice - Joseph Palenchar - ‎Oct 24, 2011‎
Kirkland, Wash. - The Bluetooth Special Interest Group (SIG) unveiled two new Bluetooth logos to help retailers and consumers identify products equipped with Bluetooth 4.0, the low-energy-consumption version of ...

 

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