Smartphone Loyalty Runs Deep, Especially Among the Apple Faithful

PC Magazine - ‎Nov 25, 2011‎
If you've used one smartphone, you've used them all, right? Wrong, according to a new study, which finds that people would rather go through the hassle of changing banks than changing their smartphones. Among those who own an iPhone ...

Tech wrap: Bargain hunting may hurt retailers

Reuters Blogs (blog) - ‎Nov 25, 2011‎
While Black Friday has been the busiest day for years in terms of traffic at stores, it does not always mean that sales will soar for the season. Despite brisk sales right after Thanksgiving, total holiday season sales fell in both 2008 and 2009 when ...

Apple beating Google and RIM in mobile loyalty

msnbc.com - ‎Nov 25, 2011‎
The Apple logo is shown prior to the initial sales of the new iPhone 4S at Apple's flagship retail store in San Francisco, California October 14, 2011. REUTERS/Robert Galbraith Apple is well ahead of rivals in building brand loyalty among its users in ...

Apple ahead in mobile loyalty - research firm

Reuters India - ‎Nov 25, 2011‎
Get the latest news on the go. Visit Reuters India on your mobile device. Full Coverage A selection of the best photos from the past seven days from India. Slideshow Customers try out the iPhone 4S at the Apple retail store in San Francisco, ...

Apple iPhone owners are the most loyal smartphone buyers

Register - ‎Nov 25, 2011‎
iPhone owners are more loyal to their chosen handset than Android fans are to theirs. So says GfK, a market watcher, after interviewing 4500 folk across Europe, the US, Brazil, China and Japan. ...

Apple has most loyal mobile users

ZDNet Asia - ‎Nov 25, 2011‎
A GfK survey shows Apple users most unlikely to switch mobile brands ahead of people using Research In Motion and Google's Android-based handsets, report states. ...

Apple ahead in mobile loyalty

Economic Times - ‎Nov 25, 2011‎
Apple is well ahead of rivals in building brand loyalty among its users in a mobile market where the key brands are rushing to build as large a foothold as possible, a study by research firm GfK showed. Some 84 percent of iPhone users said they would ...

Apple tops in customer loyalty: Report

Times of India - ‎Nov 24, 2011‎
Apple is well ahead of rivals in building brand loyalty among its users in a mobile market. SAN FRANCISCO: Apple is well ahead of rivals in building brand loyalty among its users in a mobile market where the key brands are rushing to build as large a ...

84 percent of iPhone users aim to stay loyal; only 60 percent of Android ...

allvoices - 27 Nov, 2011
By Iria0000 A new study shows that, despite the fact that Android owns the market share battle, Apple owns the loyalty battle, as far more iPhone users plan to stay loyal to their platform with their next purchase. The study, by market research firm ...

Apple still leads when it comes to mobile loyalty, followed by Android and RIM

TamsS60 - 27 Nov, 2011
Apple surely has a brand loyalty that every CEO yearns for. According to a research published by GfK, Some 84 percent of iPhone users said they would pick iPhone also when they replace their cellphone, while 60 percent of consumers who use smartphones ...

iPhone Owners Loyal To Apple

Social Barrel - 27 Nov, 2011
Among smartphone owners, iPhone users are the most loyal to their choice of brand, a new survey reveals. According to research firm GfK, 84 percent of iPhone owners said that they will also buy an iPhone when the time comes that they will replace their ...

iPhone users are more loyal than Android users, and let's not get started ...

Macgasm - ‎Nov 25, 2011‎
So there! According to research firm Gfk, 84% of iPhone users plan on continuing with the platform while only 60% of Android users feel the same way about their own platform. Even more depressing news for ...

Apple Biz Wrap Up: iPhone Users More Loyal Than Android Users

Wall St. Cheat Sheet - ‎Nov 25, 2011‎
By Business Insider Stocks are on the rise on light volume to break a six-session losing streak. A decent start to the holiday shopping season is helping offset continued fears about the euro zone's debt crisis. Shares of AAPL are sliding while the ...

Study finds Apple ecosystem helps iPhone lead industry in user retention

Apple Insider - ‎Nov 25, 2011‎
A new study finds that iPhone owners are the most loyal smartphone users, and cites customers' personal investments in Apple's ecosystem as driving an over 80% retention rate for the device. A report released on Thursday by research ...

Apple tops in phone affection

Investor's Business Daily - ‎Nov 25, 2011‎
Some 84% of Apple's (AAPL) iPhone customers said they'd go with the same brand when they replace it, ac cording to a study by research firm GfK. About 60% of users of a phone running Google's (GOOG) Android plan to stick with it. ...

Study: Apple's walled garden keeps users in, 84% plan to stick with iOS

9 to 5 Mac - ‎Nov 25, 2011‎
As of last week Gartner was reporting Android doubled its market share to 52.5 percent in Q3, while Apple recorded a decline from the year previous at 15 percent in the face of a delayed iPhone 4S. Despite that, a report from research firm GfK (via ...

One in five iPhone owners would rather change banks than smartphones

SlashGear - ‎Nov 25, 2011‎
A survey has surfaced this week courtesy of the fine folks at GfK Group which had one in five consumers who owned both an iPad and an iPhone saying that switching to a new smartphone would be more difficult than changing their bank account. ...

Apple inspires loyalty among iPhone customers

PC Advisor - ‎Nov 25, 2011‎
Apple is doing a better job of inspiring loyalty among customers than its rivals in the mobile marketplace, according to a report. Market research firm GfK said that 84 percent of iPhone users they ...

How likely are you to stick with your OS?

Mobot.net (blog) - ‎Nov 25, 2011‎
Here's some news that probably won't surprise anybody: Apple owners are the most likely to replace their pride and joy with another iDevice come upgrade time and remain loyal to their brand more than other OS users. This is according to a study by ...

Apple's consumers prove loyal, users less likely to switch the more apps they use

Proactive Investors USA & Canada - ‎Nov 25, 2011‎
Users on Apple's (NASDAQ:AAPL) iPads and iPhones are fiercly loyal, and are less likely to switch brands the more applications and services they use on the device, new research from GfK finds. Nearly one in five consumers who own both an iPad and an ...

Study shows iPhone users stay with Apple brand

Phones Review - ‎Nov 25, 2011‎
With nearly the entire population of the world owning a mobile phone, it has become increasingly difficult for manufacturers to grasp the attention of would-be customers. For some Android is the final word in mobile devices, but with the Operating ...

Survey: iPhone Owners Most Loyal

Boise Weekly - ‎Nov 25, 2011‎
The Holy Grail of the marketplace is brand loyalty, and according to a new survey Apple leads the pack. A study by the research firm GfK says 84 percent of iPhone owners responded they would readily choose another when the time came to replace their ...

Survey: iPhone owners most loyal to brand among mobile users

Digitaltrends.com - ‎Nov 25, 2011‎
The results of a new survey show that brand loyalty in the mobile market is strongest among iPhone owners, with 84 percent of them declaring they would choose another iPhone when they decide to replace their existing Apple device. ...

Apple leads the way in brand loyalty

JOE - ‎Nov 25, 2011‎
According to a new survey, iPhone owners are more loyal to their phone compared to people who use Android or RIM operating systems. Apple can start counting their chickens as research firm GfK reveals that if you own an iPhone you're more than likely ...

Apple Inc. (NASDAQ:AAPL) Fans Win Loyalty Test

StocksandShares.TV - ‎Nov 25, 2011‎
It has been reported that Apple Inc. (NASDAQ:AAPL) is well ahead of its rivals in building brand loyalty. Apple Inc. (NASDAQ:AAPL) Fans Win Loyalty Test According to research firm GfK, the smartphone maker giant Apple Inc. (NASDAQ:AAPL) is well ahead ...

Brand loyalty strongest for Apple as 84% stay put

Institute of Direct Marketing (press release) (subscription) - ‎Nov 25, 2011‎
The survey, from GfK, has discovered that 84 per cent of people who currently own an Apple iPhone will simply upgrade to another device from the company when they change their current handset. Apple recently released the iPhone 4S, ...

Apple iOS Platform Has the Most Loyal Users, Reveals Study

DeviceMAG - ‎Nov 25, 2011‎
Apple is still the big winner when it comes to customer loyalty and retention. Have any doubts? Read on. The latest study conducted by GfK shows that iPhone users are more loyal to the platform compared to users of Android and other platforms. ...

Apple leads in loyalty: 84% of iPhone users, 60% of Android users plan to stay ...

BGR - ‎Nov 25, 2011‎
Wireless users who currently own an iPhone are more likely to stay loyal to their current smartphone platform than owners of any other OS, a recent study found. Market research firm GfK conducted a survey of 4500 consumers in various regions around the ...

Complexity of switching smartphones forcing consumer loyalty

Fresh Business Thinking - ‎Nov 25, 2011‎
The complexity of switching to a different smartphone, which results from a GfK report suggest is more complex than switching bank accounts, is driving consumers' loyalty to their brands. GfK's report on user experience and loyalty ...

Apple commands strongest customer loyalty

Utalkmarketing - ‎Nov 25, 2011‎
In the smartphone market Apple has emerged on top in brands encouraging loyalty, research from GfK can confirm. Of current iPhone customers, 84% said they would stick with the brand when changing their device. The study interviewed 4500 users across ...

 

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