Is Brand Loyalty the Core to Apple's Success?

Forbes - 28 Nov, 2011
Apple has just launched a software update to fix a problem that was draining the battery life of its new iPhone 4S, something that caused a wave of complaints from customers and critics across the globe. Of course, it didn't help that Apple apparently ...

iPhone Customers 'Most Loyal' Smartphone Buyers

PCWorld - 28 Nov, 2011
Apple is doing a better job of inspiring loyalty among customers than its rivals in the mobile marketplace, according to a report. Market research firm GfK said that 84 percent of iPhone users they surveyed said they ...

Apple iPhone users most brand loyal

Telegraph.co.uk - ‎Nov 26, 2011‎
Apple is well ahead of rivals in building brand loyalty among its users, a study by research firm GfK showed. Some 84 per cent of iPhone users said they would pick iPhone again when they replace their mobile, while 60 per cent of consumers who use ...

Smartphone Loyalty Runs Deep, Especially Among the Apple Faithful

PC Magazine - ‎Nov 25, 2011‎
If you've used one smartphone, you've used them all, right? Wrong, according to a new study, which finds that people would rather go through the hassle of changing banks than changing their smartphones. Among those who own an iPhone ...

Tech wrap: Bargain hunting may hurt retailers

Reuters Blogs (blog) - ‎Nov 25, 2011‎
While Black Friday has been the busiest day for years in terms of traffic at stores, it does not always mean that sales will soar for the season. Despite brisk sales right after Thanksgiving, total holiday season sales fell in both 2008 and 2009 when ...

Apple beating Google and RIM in mobile loyalty

msnbc.com - ‎Nov 25, 2011‎
The Apple logo is shown prior to the initial sales of the new iPhone 4S at Apple's flagship retail store in San Francisco, California October 14, 2011. REUTERS/Robert Galbraith Apple is well ahead of rivals in building brand loyalty among its users in ...

Apple iPhone owners are the most loyal smartphone buyers

Register - ‎Nov 25, 2011‎
iPhone owners are more loyal to their chosen handset than Android fans are to theirs. So says GfK, a market watcher, after interviewing 4500 folk across Europe, the US, Brazil, China and Japan. ...

Apple has most loyal mobile users

ZDNet Asia - ‎Nov 25, 2011‎
A GfK survey shows Apple users most unlikely to switch mobile brands ahead of people using Research In Motion and Google's Android-based handsets, report states. ...

Apple ahead in mobile loyalty

Economic Times - ‎Nov 25, 2011‎
Apple is well ahead of rivals in building brand loyalty among its users in a mobile market where the key brands are rushing to build as large a foothold as possible, a study by research firm GfK showed. Some 84 percent of iPhone users said they would ...

Apple tops in customer loyalty: Report

Times of India - ‎Nov 24, 2011‎
Apple is well ahead of rivals in building brand loyalty among its users in a mobile market. SAN FRANCISCO: Apple is well ahead of rivals in building brand loyalty among its users in a mobile market where the key brands are rushing to build as large a ...

iPhone Owners are Most Loyal, Android Users More Likely to Play the Field

ITProPortal - 28 Nov, 2011
According to some new research 84% of iPhone owners will buy another Apple handset when they need an upgrade, whereas Android smartphone owners are far more likely to be unfaithful (to their phone, that is). The study by market watcher GfK relies on ...

Apple iPhone beats Google Android in brand loyalty stakes

Know Your Mobile (blog) - 28 Nov, 2011
A recent survey has found iPhone users are the most loyal when it comes to branding. 84 per cent of iPhone users said they would go with another iPhone when replacing their mobile. Second place in the brand loyalty stakes goes to Google Android users ...

Apple Customers Found to be the Most Loyal

Sell My Mobile - 28 Nov, 2011
Recent research by market analysts GfK has found that brand loyalty is higher with Apple than any other company. Not just that, the percentage of people who are loyal is a massive 84%. This compares with just 60% of consumers who prefer Android ...

Apple users most brand loyal claims new consumer report

T3 - 28 Nov, 2011
Consumers touting a shiny new Apple iPhone, iPad or Mac are most likely to splash out on future devices from the same manufacturer with a new report showing Apple users are the most brand loyal. The new study, conducted by research firm GfK has found ...

Apple is king in mobile brand loyalty

MyBroadband - 28 Nov, 2011
Derrick joined MyBroadband in 2011 as a junior journalist with a strong background in computer hardware and gaming. He is also regular columnist and hardware... A study by research firm GfK showed that Apple leads the mobile device market when it comes ...

iPhone leads loyalty charts

Warc - 28 Nov, 2011
NEW YORK: Apple's iPhone leads its competitors in the area of brand loyalty, a study covering nine major markets has revealed. GfK, the research firm, polled 4500 adults in Brazil, China, France, Germany, Italy, Japan, Spain, the US and UK, ...

Apple fans most loyal among all smartphone users

Online News Today - 28 Nov, 2011
Among all mobile phone brands, who do you think is on top? Is it Android, BlackBerry, or Apple? According to GFK, a market research firm, among the 4500 phone users it polled, Apple fans are the most loyal to their chosen brand. ...

iPhone Owners Best Repeat Customers

Techie Insider - 28 Nov, 2011
iPhone owners are a special lot and the loyalty that they show Apple over the years is demonstration of that loyalty. Going back to the Mac, they have been zealots in support of anything Apple and continue to today. It is that loyalty which makes a ...

iPhone customers most loyal, BlackBerry lags behind

Recombu - ‎Nov 27, 2011‎
Market research firm GfK has delved into the minds of 4500 mobile users to find what they really think about their device in terms of brand loyalty and Apple came out the winner. Apple steamed ahead with a whopping 84% of its users saying that they ...

iPhone Customers The Most Loyal, Courtesy Of Apple Ecosystem

All about the iPhone - ‎Nov 27, 2011‎
by tassavur on November 27, 2011 ยท As per a report released by a research firm GFK, 84% of Apple's iPhone owner are happy with their handsets and plan to purchase the next generation iPhone as their next. The most important factor in the decision ...

84 percent of iPhone users aim to stay loyal; only 60 percent of Android ...

allvoices - ‎Nov 26, 2011‎
By Iria0000 A new study shows that, despite the fact that Android owns the market share battle, Apple owns the loyalty battle, as far more iPhone users plan to stay loyal to their platform with their next purchase. The study, by market research firm ...

Apple still leads when it comes to mobile loyalty, followed by Android and RIM

TamsS60 - ‎Nov 26, 2011‎
Apple surely has a brand loyalty that every CEO yearns for. According to a research published by GfK, Some 84 percent of iPhone users said they would pick iPhone also when they replace their cellphone, while 60 percent of consumers who use smartphones ...

iPhone Owners Loyal To Apple

Social Barrel - ‎Nov 26, 2011‎
Among smartphone owners, iPhone users are the most loyal to their choice of brand, a new survey reveals. According to research firm GfK, 84 percent of iPhone owners said that they will also buy an iPhone when the time comes that they will replace their ...

iPhone users are more loyal than Android users, and let's not get started ...

Macgasm - ‎Nov 25, 2011‎
So there! According to research firm Gfk, 84% of iPhone users plan on continuing with the platform while only 60% of Android users feel the same way about their own platform. Even more depressing news for ...

Apple Biz Wrap Up: iPhone Users More Loyal Than Android Users

Wall St. Cheat Sheet - ‎Nov 25, 2011‎
By Business Insider Stocks are on the rise on light volume to break a six-session losing streak. A decent start to the holiday shopping season is helping offset continued fears about the euro zone's debt crisis. Shares of AAPL are sliding while the ...

Study finds Apple ecosystem helps iPhone lead industry in user retention

Apple Insider - ‎Nov 25, 2011‎
A new study finds that iPhone owners are the most loyal smartphone users, and cites customers' personal investments in Apple's ecosystem as driving an over 80% retention rate for the device. A report released on Thursday by research ...

Apple tops in phone affection

Investor's Business Daily - ‎Nov 25, 2011‎
Some 84% of Apple's (AAPL) iPhone customers said they'd go with the same brand when they replace it, ac cording to a study by research firm GfK. About 60% of users of a phone running Google's (GOOG) Android plan to stick with it. ...

Study: Apple's walled garden keeps users in, 84% plan to stick with iOS

9 to 5 Mac - ‎Nov 25, 2011‎
As of last week Gartner was reporting Android doubled its market share to 52.5 percent in Q3, while Apple recorded a decline from the year previous at 15 percent in the face of a delayed iPhone 4S. Despite that, a report from research firm GfK (via ...

One in five iPhone owners would rather change banks than smartphones

SlashGear - ‎Nov 25, 2011‎
A survey has surfaced this week courtesy of the fine folks at GfK Group which had one in five consumers who owned both an iPad and an iPhone saying that switching to a new smartphone would be more difficult than changing their bank account. ...

How likely are you to stick with your OS?

Mobot.net (blog) - ‎Nov 25, 2011‎
Here's some news that probably won't surprise anybody: Apple owners are the most likely to replace their pride and joy with another iDevice come upgrade time and remain loyal to their brand more than other OS users. This is according to a study by ...

 

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